Saturday, September 01, 2012
NEWSPAPER MAGAZINE, TV NEWS VIEWERSHIP DROP
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Nielsen research firm for planned TV TRP system
Global TV rating agency Nielsen, which is being sued by a private TV channel for billions of dollars for allegedly manipulating viewership data.
The first night of the Republican National Convention drew fewer television viewers compared to 2008
"The Nielsen ratings company said Wednesday that the audience, spread over nine TV networks, was down....
"The Nielsen Co. said that nearly 15 million viewers Tuesday night were age 55 or over. Meanwhile, the total of viewers aged 18 to 34 was only 1.5 million on the nine networks."
New York Times Co. (NYT)’s outlook for its corporate debt rating has been reduced to “stable” from “positive” by Moody’s Investors Service, citing falling print sales and the company’s slow progress in reducing debt.
News-stand sales of US magazines are suffering a precipitous decline.
In Australia, Fairfax Media’s newspapers have seen some of the biggest percentage circulation slides since audits began with falls of more than 10% for its flagships The Age and the Sydney Morning Herald.
In the UK, The Guardian was the worst performing title on paid-for sales, which dropped 15.9 per cent to 209,354.
The Manchester Evening News suffered one of the biggest year-on-year falls in circulation among the main regional eveningnewspapers in England in the first six months of the year.
Trinity Mirror's part paid-for, part free title reported a 13.2% year-on-year fall to 78,894, according to the latest Audit Bureau of Circulations figures.
The adverts are moving from the print media to the internet.
Two-thirds of internet users do not click on any display ads over the course of a month.
Only 16 percent of internet users account for 80 percent of all clicks.
Clickers tend to be younger and less affluent than non-clickers.
Posted by Anon at 7:40 AM